My name is Christina Lahti and I’m an Experienced Professional specializing in Technical Marketing

I am passionate about web technologies, focusing on analytics, user experience, privacy & compliance.

Know more Contact me

Skills

I HAVE THE FOLLOWING TECHNICAL & SOFT SKILLS

Google Analytics

Tag Management

Data Visualization

SEO

Collaboration

Humor

Empathy

Privacy & Compliance

Experience

I’VE HAD THE PLEASURE TO WORK WITH SOME GREAT ORGANIZATIONS

 
 
 
 
 

Associate Director, Analytics Enablement

RAPP

Jan 2022 – Present California
Responsibilities include:

  • Tracking
  • Tagging
  • Taxonomy
 
 
 
 
 

Sr. Technical Marketing Analyst

NCSOFT/ArenaNet

Feb 2017 – Jan 2022 California
Responsibilities included:

  • Analytics
  • Dashboard Development & Reporting
  • Tagging & Tracking
 
 
 
 
 

eCommerce Analyst

Wet Seal

Jan 2017 – Feb 2017 California
Responsibilities included:

  • Analytics
  • Google Tag Manager implementation
  • Data Studio dashboard development
 
 
 
 
 

Digital Marketing Analyst

Cox Automotive/VinSolutions

Oct 2010 – Jan 2017 Kansas City
Responsibilities included:

  • Tableau Dashboard Creation
  • Custom Reporting Solutions
  • Analytics Consulting for OEM Clients

Deirdre Hollis, Marketing Editor, Blizzard Entertainment

Christina is a joy to work with and puts 1000% into any task asked if her. I have thoroughly enjoyed working directly with her on multiple projects, and would be honored to work with her again. Not only does Christina provide excellent service to those who depend on her for data analysis, but she’s willing and able to articulate and educate with patience and a standard of excellence. I highly recommend Christina to any team that desires sound advice, attention to detail, priority execution, triple-A excellence, and passion for product.

LinkedIn

Brandon Kenig, Director, Data Transformation and Marketing Technology, Epsilon

Christina is a detail-oriented marketer with a keen understanding of the interrelated aspects of digital marketing, from the technical and structural nuances of base coding and programming to the importance of optimizing for search, social sharing, and - ultimately - user consumption. Her diligence in managing multiple, high-priority client accounts and working cross-functionally with many departments is unique enough, but she is also able to build strong customer rapport and innately sets expectations while communicating to customers.

LinkedIn

Patrick Ahl, Director of Audience Strategy, 10up

Christina’s knowledge of and passion for analytics is a true asset to any team. She has a drive to innovate and deliver the best possible product to both internal and external stakeholders. Christina was a integral part of building our Web Presence Management product through creating monthly and one-off reports that our clients love and depend on. She is constantly honing her craft and learning new skills and software to bring additional expertise to the table. I would recommend Christina for any position where data analysis and report generation is crucial to the success of the business and/or its clients.

LinkedIn

Kerry Cave, Director of National Business Development, Car Now

I have dealt with Christina Lahti since 2012, during which time she has provided our business with excellent support in the areas of website engineering, site optimization, search engine analysis and site submission. Christina’s work has been a major factor in our website’s success, helping it to become one of the most visited resources of its kind on the Internet. I can confidently recommend Christina as an expert in her field.

LinkedIn

Derek Stein, Manager, Marketing Lead Generation, Cox Automotive Inc.

I have dealt with Christina Lahti since 2012, during which time she has provided our business with excellent support in the areas of website engineering, site optimization, search engine analysis and site submission. Christina’s work has been a major factor in our website’s success, helping it to become one of the most visited resources of its kind on the Internet. I can confidently recommend Christina as an expert in her field.

LinkedIn

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Portfolio

ALL THINGS ARE DIFFICULT BEFORE THEY ARE EASY

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RAPP

Tagging, Tracking, Taxonomy & Technical Documentation

Aldaris CPA Group

Google Analytics 4 Migration & Digital Experience Consulting

ArenaNet

Google Analytics & Tag Manager, CID Tracking

NCSOFT

Analytics, Digital Marketing, CID, Tag Management

Carbine Studios

Google Analytics, Dashboards and Custom Reporting

Cox Automotive

Google Analtyics, Tableau, Dashboard Development

Contact

Reach out!

  • Orange County, California, USA
  • Monday - Friday 9:00 to 4:00